Based on the recent Demographic and Health Survey (DHS) data, about 38% of children in Ethiopia, under the age of five are underdeveloped. The prevalence of wasting among children under the age of five is recorded to be 10%. In terms of prevalence of underweight, it is recorded to about 24% among children under the age of five. Malnutrition is also prevalent among adults.

With a view to overcome this lacuna, the Agricultural Growth Program II (AGP II) aims to increase agricultural productivity and commercialization of smallholder farmers targeted by the Program, and to also contribute to dietary diversity and consumption at household level. The focus of the program is on those areas in Ethiopia which have the highest growth potential, based primarily on agro-ecological conditions and access to markets. The intended interventions under AGP-II that will operate in seven regional states include tailor-made nutrition sensitive agriculture messages delivered through videos. These interventions are to be evaluated through an impact evaluation led by the World Bank’s Africa Region Gender Innovation Lab (GIL). The impact evaluation is aiming at measuring the impact of the video based extension in 20 AGP II woredas and 160 kebeles.

Frontieri feels proud for being selected among many national consulting firms and getting an opportunity to work on the project initiated by the WB GIL team with an aim to identify the best use of video platforms to strengthen extension systems intended to provide nutritional information to smallholder farmers. It is the firm conviction of Frontieri that the survey will ultimately generate information that will inform the World Bank and provide more generalized evidence on the effectiveness of different ways to design and target multimedia communications for agriculture and nutrition extension services to generate demand for nutrition-dense crops and nutrition-sensitive technologies.